Toby Tiger

Toby Tiger is Brighton’s go-to destination for bright, bold, and sustainable children’s clothing. Founded by designer and mum Zoë Mellor in 1998, this independent brand is all about fun, functional fashion made from super-soft GOTS-certified organic cotton. Located in the heart of Brighton, the colourful shop is packed with vibrant unisex designs for babies and kids, as well as unique toys, accessories, and gifts.

Whether you’re shopping for everyday essentials or a special present, Toby Tiger combines ethical production with playful style—letting kids be kids, while caring for the planet. Pop in and discover cheerful clothes that are built to last, made to be loved, and designed to be passed on.