Daisy Daisy

Daisy Daisy is a family-run business selling a carefully curated selection of beautiful toys for children aged 0 to around 12 years old. Trading since 1996, Daisy Daisy has the largest selection of soft toys in Brighton, specialising in Jellycat but also stocking a wide range of realistic animal teddies.

The small team are knowledgeable about children’s developmental stages and so are always able to help find the perfect gift for any child – even the ones who “have everything”! They stock a fantastic range of wooden toys, miniature figures, puzzles, fancy dress, books, craft kits, pocket-money items and much more. Split over two floors, the shop is a real Aladdin’s cave of treasures and has been described by one young customer as, “walking into a rainbow!”