Following the success of their 2023 high-profile store openings in Westfield London, and in Oxford’s Westgate Shopping centre, PURESEOUL is thrilled to announce the grand opening of their newest store on North Street, Brighton. Set to open its doors on Wednesday 4th of September.
The charming corner store, located in the heart of Brighton’s vibrant city centre, will offer a carefully curated selection of over 800 Iconic Korean beauty and skincare products, featuring the latest K-beauty trends and treatments. The public is invited to celebrate the occasion and experience the personalised customer service of PURESEOUL firsthand. The opening event will start at 11am at PURESEOUL, 1-2 North Street, Brighton, BN1 1EB.
On the opening day, the first 100 customers will also be gifted a welcome goodie bag of PURESEOUL’s newest and most-loved products, worth over £300.
“Since opening our first store in Soho, we have been inundated with requests to bring PURESEOUL to the South of England. Brighton’s vibrant culture and welcoming values felt so perfect for us, and after a year of looking for a suitable unit, we are thrilled to present our new beach-side store”. said Gracie Tullio, PURESEOUL’s Co-Founder.
“The store is a mini K-Beauty wonderland with almost 800 individual K-Beauty products and 40+ brands to choose from. The range has been hand-picked by our products team to perfectly match our Brighton customers, including our exclusive gender-neutral makeup brand Laka and all the latest TikTok trending Skincare”
At PURESEOUL, customers will discover an extensive range of products that cater to all skin types and beauty needs. The store will feature PURESEOUL exclusive brands such as Torriden, Rom&nd, Beplain, and AOU just to name a few, in addition to innovative beauty tools. Shoppers can also enjoy personalised skincare consultations, in-store demonstrations, and customised product recommendations from experienced staff.
“Our marketing team has prepared an exciting treat for our Brighton customers. On launch day, the first 100 customers will receive our famous K-Beauty Goodie Bag. Plus, you can enjoy a lineup of games, activities, and campaigns to win even more full-sized skincare and makeup products. Expect a fun-filled day, complete with our signature K-POP soundtrack. – Felicity, PURESEOUL, Head of Marketing.
In line with Brighton’s city values and PURESEOUL’s commitment to ethical beauty, all the products in-store will be 100% Cruelty-Free, with additional vegan and natural offerings for more ingredient-conscious customers.
