It wouldn’t be Christmas without Snow Fairy!
The global bubblegum and candyfloss phenomenon, which first launched in 2005, has become a staple scent for the holiday season, winning over hearts around the world with its signature sweetness and festive charm.
In 2025 alone over 9.7 million items of Snow Fairy products were produced and in the lead up to December, Lush sold over 3 million Snow Fairy products. That’s 21 every single minute.
When December arrived, this nearly doubled to 40 every minute.
To commemorate 21 years since the seasonal scent-sation launched, on 7th and 8th November 2026 Lush is inviting Snow Fairy fans of all ages across the UK into a world of all things pink.
‘’Mum and dad brought home a pink shower gel with no scent. I found it in the bathroom and told them that I loved the colour but it needed to smell of cotton candy and my favorite perfume. That product eventually became ‘Snow Fairy’. I still love it to this day!” – Claire Constantine, LUSH Global Retail Director
Whether a lifelong Snow Fairy fan or discovering it for the first time, the weekend will be the place to be for all things pink, sparkle, creativity and a little bit of sweet magic.
From getting Snow Fairy’d, to designing your own dream bottle, Lush is turning one of its most loved fragrances into a whole weekend of colour, creativity and celebration.
The first of a new annual Snow Fairy weekend, will see the launch of Lush’s brand-new limited edition Snow Fairy massage bar, giving fans the chance to get their hands on the latest edition to the much loved Snow Fairy family before it disappears.
Customers can expect a weekend full of Snow Fairy experiences in all Lush shops, including in Lush Brighton, located i East Street:
Get Snow Fairy’d
Prepare to be ‘showered’ in Snow Fairy! Guests can be ‘showered’ in our signature Snow Fairy body spray before choosing their very own sticker to commemorate the experience
Bedazzle your Snow Fairy products!
Calling all Gem-maxxers! Inspired by the current gem trend, customers can give their Snow Fairy shower gel a personal makeover with a collection of gem-inspired stickers, allowing them to customise their bottles and celebrate their own individual style!
Sip on Snow Fairy?!
Yes, that’s right, you can now taste Snow Fairy! Lush has teamed up with Karma Drinks for a sweet new collaboration: a limited edition Snow Fairy flavoured drink. Guests who make a purchase during the Snow Fairy weekend of any Snow Fairy product will receive a can as a special gift* with the drink, then becoming available to purchase separately afterwards. Whilst stocks last*
Live product making
See the magic happen as Lush brings its famous live compounding to life, with the team making Snow Fairy favourites including bath bombs and bubble bars right in front of guests.
Strike a pose, and say ‘Snow Fairy!’
At selected stores, guests can step into a free Snow Fairy themed photo booth, creating their own souvenir of the weekend!
Not forgetting the little Snow Fairies
Younger visitors can get involved with Snow Fairy themed colouring sheets and word-search activity sheets, giving the whole family something to enjoy.
Pop in and celebrate all things Snow Fairy at Lush Brighton, 41 East Street, this weekend (7th and 8th November).
