BRIGHTON AND HOVE’S INDEPENDENT SHOPS AND BUSINESSES ARE JOINING IN WITH THE TOTALLY LOCALLY NATIONAL FIVER FEST – A HIGH STREET SHOPPING CAMPAIGN.
BRIGHTON AND HOVE IS PART OF THE TOTALLY LOCALLY NATIONAL FIVER FEST 10 – 24th October.
THOUSANDS OF INDEPENDENT BUSINESSES ARE COMING TOGETHER TO HIGHLIGHT THEIR CONTRIBUTION TO THE GREAT BRITISH HIGH STREET BRIGHTON AND HOVE IS TAKING PART.
To show the importance of supporting our high streets, many independent businesses in Brighton are joining with over 100 independent High Streets across the UK, to put on very special £5 offers across two weeks in October, in the TOTALLY LOCALLY FIVER FEST.
“The Fiver Fest is now a big part of our promotions for The North Laine. The independent shops and businesses are what makes our town special and unique. We appreciate it when our community support us, so these offers are to say thank you for that support, and to show just what great value our local businesses are,” says Martha Tiffin of Utility, who is helping to organise the Brighton & Hove event,
FIVER FEST is a free to join campaign, devised and run by Totally Locally, a grass roots High Street organisation that has been helping businesses and High Streets to help themselves since 2010 with incredible results.
This Fiver Fest, Totally Locally is partnering with Visa to encourage even more small business owners to sign up to this celebration of independent high streets. Together, they are also calling on consumers to divert £5 of their weekly spend to support the small businesses in their communities.
Fiver Fest is based around the now famous Totally Locally £5 message:
“If every adult in Brighton and Hove spent just £5 per week in their local independent shops and businesses, it would mean £56.7 million per year going directly into our local economy. Which can lead to more jobs, a better high street, a stronger economy & a nicer place to live. Makes you think doesn’t it?!”
Spending just £5 a week in Brighton and Hove makes a big difference to our High Street, the “Fiver Fest” promotes this message.
Fiver Fest has been running successfully in individual towns in the UK and abroad over the past 7 years, but in 2019 the team at Totally locally brought together towns across the country in on big Fiver Fest celebration. 43 towns joined in and he result was phenomenal with reports of new customers, people rediscovering shops they hadn’t been into in years and huge sales of £5 offers. Over then two consecutive Fiver Fests, the number of towns taking part has now reached over 100.
Fiver Fest Offers have been imaginative and varied; from £5 massages, to a £5 local meat packs, £5 best-selling book offers to £5 lunch deals and even axe-throwing for £5.
“We know Fiver Fest isn’t going to change the world”, said Chris Sands of Totally Locally, “But small changes in spending habits can really make a difference to our high streets. Just by diverting £5 of our weekly spend to local independents we give them a fighting chance to thrive. It’s a conversation worth having!”.
It is for this reason, that the fourth National Fiver Fest is taking place. This time it’s even more important than ever after how our world has changed during 2020. YouGov research has shown that 59% of shoppers have used more local shops to support them during lockdown.
For any independent business wishing to participate in the Fiver Fest in Brighton and Hove please contact martha@utilitygreatbritain.co.uk
For further information please see www.totallylocally.org and www.fiverfest.co.uk.
We’ll be listing all Brilliant Brighton members involved on our website and social media pages, so do keep checking back!
