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The Brilliant Brighton Bricks Trail is back in time for the Easter holiday!

Spot the 58 hidden LEGO Minifigures in Brilliant Brighton and you could win a fantastic prize, with the return of the Brilliant Brighton Bricks Trail.

Big and little LEGO fans alike unite for the return of the third Brilliant Brighton Bricks Trail, organised by Brilliant Brighton and Brighton Bricks! Trail-goers need to simply spot and name all 58 hidden LEGO Minifigures to be in with a chance of winning one of three amazing prizes – including a LEGO set worth up to £89.99 and Brilliant Brighton gift cards to be spent in city centre businesses!

Individual LEGO characters will be hidden in the windows of shops, cafés, restaurants and salons, across the city centre, as part of the Brilliant Brighton Bricks Trail, taking place between Saturday 1st – Sunday 30th April 2023.

“We’re egg-cited to be running the Brilliant Brighton Bricks Trail, in partnership with local LEGO community group Brighton Bricks, especially over the Easter period,” Shelley Welti, Marketing Manager for Brilliant Brighton, a collective of 517 city centre businesses, says. “We hope big and little kids alike will enjoy taking on our biggest trail yet and enjoy exploring Brilliant Brighton while looking out for hidden LEGO Minifigures!”  

Nick Bright, of Brighton Bricks adds: “I’m delighted that so many businesses have signed up to be part of the trail this year. It is always amazing to see all the kids scouring the businesses’ windows trying to find the hidden Minifigures, while showcasing the many amazing and diverse shops, restaurants, cafes and more, Brilliant Brighton has to offer.”

The three fantastic prizes up for grabs include new Brilliant Brighton gift cards (launching shortly, and which can be spent in city centre businesses) and a LEGO set. 

The prizes are:

First prize: LEGO Build Together set worth £89.99 PLUS £100 Brilliant Brighton gift card

Second prize: £50 Brilliant Brighton gift card

Third prize: £25 Brilliant Brighton gift card

To get involved, all trail-goers have to do is collect a form from one of the 58 participating businesses and then name each of the hidden LEGO Minifigures, before returning to Virgin Money, 170 North Street, CASS Art, 21-22 Market Street, Embassy London, 22 Bond Street, or Simon Webster Hair, 16 Gardner Street by 5pm on Sunday 30th April 2023. 

Businesses taking part are:

Futon Company, 52 Preston Street

Lightning Like Scissors, 16 Preston


Global Links, 154 Western Road

Foodilic, 163 Western Road

The Co-Operative Bank, 164-165

Western Rd

Flight Centre, 55 Western Road

Amplifon, 40 Western Road

LEON, 75 North Street

Flower Burger, 62 North Street

Ryman, 55-56 North Street

Eyesite, 47-48 North Street

Rituals, 13 North Street

Virgin Money, 170 North Street

ECCO, 46-47 East Street,

English’s Of Brighton, 29-31 East Street

Whittard Of Chelsea, 51 East Street

What The Pitta, 14 East Street

The Red Gecko, 13 East Street

The Bok Shop, 3-4 East Street

CASS Art, 21-22 Market Street 

Kellie Miller Arts, 20 Market Street

Sugardough, 18 Market Street

Artique Gallery, 44-45 Market St

Donatello, 1-3 Brighton Place

Urban Legend, 15 Brighton Place

Liberation Art Gallery, 38 Meeting House Lane

Franco’s Barbers, 36 Meeting House Lane

Fetheray, 48 Meeting House Lane

Olive Grove, 15-18 Meeting House Lane

OG Kicks, 42 Bond Street

Stay In Your Lane, 42a Bond Street

Loyfar, 5 Bond Street

Irregular Choice, 38 Bond Street

Soctopus, 37 Bond Street

Hugo Morris, 9 Bond Street

Jimmy Fairly, 28 Bond Street

HOLD, 14 Bond Street

Lavender Room, 16 Bond Street

Jaba Yard, 18 Bond Street

Embassy London, 22 Bond Street

Simply Urban, 54 Gardner Street

Pearls, 5 Gardner Street

Daisy Daisy, 6 Gardner Street

Whirligig, 9 Gardner Street

GBK, 44-47 Gardner Street

Dukes at Komedia, 44-47 Gardner Street

Simon Webster Hair, 16 Gardner Street

FilFil Cafe, 21 Gardner Street

JoJo Maman Bebe, 40 Gardner Street

North Laine Hair Co., 38 Gardner Street

Bromptons, 32 Gardner Street

Infinity Foods, 25 North Road

Hidden Gallery, 5 Kensington Gardens

Junior Edition, 34 Kensington Gardens

Resident, 27-28 Kensington Gardens

Bert’s, 10 Kensington Gardens

To Be Worn Again, 12 Kensington Gardens

Sensation, 15 Kensington Gardens

Download your trail form here.

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