Skip to main content

Please wait - map loading

Hide map

Vintage Valentine’s: 100 years of Valentine’s Day Cards

Snoopers Paradise has acquired a huge collection of historic Valentine’s Day cards. A collection from the 1880s through to the 1980s.

The collection can be found on stall 52 in the back right hand corner of the shop. The earlier ‘antique’ cards are higher value and locked in cabinets with later ‘vintage’ cards displayed on tables for customers to rifle through.

Early examples are Victorian paper-lace Valentine’s cards which were hand-made, layered and raised for a 3D effect then decorated with scraps. Some have panels which lift to reveal hidden messages of love. Other antique treasures on stall 52 include ornate Victorian padded and scented Valentine’s Day gift cards.

Also amongst the collection are elaborate, 3D cards from the 1900s to 1930s. These were handmade in Germany and feature bright pop-up scenes of hearts and cherubs. Some have a hold-to-light effect illuminating tissue-paper hearts within.

There are Edwardian paper-lace cards, embossed celluloid cards and Valentine Day postcards; a collection of 1920s hand-painted Valentine’s cards and charming 1930s – 1950s mechanical cards with moving parts. There is also a good selection from the 1950s to 1980s; some traditional and some comical.

There are vintage Valentine’s Day cards for everyone – wives, husbands, secret crushes, boyfriends, girlfriends, children and even an Edwardian Baby’s first valentine.

Jenny Hurren spokesperson for Snoopers said:

We love this incredible collection from the holder of stall 52. A vintage Valentine’s Day card is so unexpected – a true talking point – and a totally unique way to surprise someone this year. It’s also environmentally friendly! Just be quick because a lot of these have sold already”.

Address: 7-8 Kensington Gardens, Brighton BN1 4AL