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What Did I Miss? Brighton & Hove City Council Campaign To Highlight Road Safety

Did you know that 42% of collisions are reported to be caused by failure to look properly or being distracted?

To raise awareness of this Brighton & Hove City Council’s Road Safety Team have launched a campaign to show residents how easily accidents can happen when distracted.

The What Did I Miss campaign aims to encourage Brighton residents to think about themselves – and the lives of others – and not their social media feeds, mobile phones and other devices, whilst walking, cycling and driving.

Campaigners have found that:
29% of people killed and seriously injured in Brighton and Hove were pedestrians

18-30 year olds account for 36% of pedestrians road traffic accidents

3 serious and 30 slight bus passenger casualties in the last 3 years were caused by pedestrians failing to look properly stepping in front of bus

The top 5 causes for accidents are; pedestrian failing to look, pedestrian in a hurry, driver failed to look, pedestrian impaired by alcohol and pedestrian crossing road without clear vision.

What Did I Miss will run until 18th April and the full campaign – along with video and competitions to win a month’s FREE bus travel on Brighton & Hove Buses and be in with a chance of winning tickets for the i360 – can be found via: